Automotive Website Design Melbourne
Drive more sales with a professional automotive website. Vehicle inventory management, online booking for service appointments, finance calculators, and lead generation systems built for Melbourne car dealerships, mechanics, and auto businesses.
Automotive Website Challenges We Solve
Manual Vehicle Listing Updates
Updating inventory across multiple platforms wastes time. Our automated inventory management syncs with dealer systems, updating vehicle listings across your website, Carsales, and Facebook Marketplace instantly.
Lost Service Bookings After Hours
Missing service appointments means lost revenue. 24/7 online booking systems capture service appointments, vehicle drop-offs, and test drive requests even when your Melbourne dealership is closed.
Poor Mobile Experience
Over 70% of car shoppers browse on phones. If your inventory doesn't display perfectly on mobile, you're losing sales to dealerships with better mobile experiences.
Not Showing Up in Local Searches
When Melbourne customers search "used cars near me" or "mechanic in [suburb]", you need to appear. Local SEO optimization helps you outrank competitors and attract organic traffic.
Lead Forms That Don't Convert
Generic contact forms fail to qualify leads. Custom inquiry forms capture essential details (trade-in info, financing needs, preferred vehicles) so your Melbourne sales team follows up effectively.
Competing on Price Alone
Websites that only list prices commoditize your business. Professional design showcases your expertise, service quality, warranty programs, and customer reviews to justify premium pricing.
Essential Features for Automotive Websites
Vehicle Inventory Management
Showcase your vehicle stock with searchable inventory. High-quality image galleries, detailed specifications, pricing, and advanced filtering by make, model, year, price, and features. Integration with dealer management systems for automatic updates.
- Searchable vehicle database with advanced filters
- Multiple photo galleries with 360-degree views
- Vehicle comparison tools (compare up to 3 cars)
- Integration with DMS (Dealer Management Systems)
- Auto-update from RedBook, Glass's, or dealer feeds
- Featured vehicles and "Just Arrived" sections
Online Service Booking
Let customers book service appointments, vehicle inspections, and test drives online. Real-time availability, automated confirmations, SMS reminders, and integration with workshop scheduling systems reduce no-shows.
- Service appointment booking with real-time availability
- Test drive scheduling with preferred time slots
- Vehicle drop-off and pick-up coordination
- Service package selection and pricing
- Automated email and SMS reminders
- Integration with workshop management software
Finance & Trade-In Calculators
Help customers understand affordability with finance calculators. Trade-in valuation tools, payment estimators, and loan pre-qualification forms that capture high-intent leads and streamline the sales process.
- Auto loan payment calculators with interest rates
- Trade-in value estimators (powered by RedBook)
- Lease vs buy comparison tools
- Finance pre-approval application forms
- Negative equity calculators
- Total cost of ownership comparison
Lead Capture & CRM Integration
Advanced lead capture forms that qualify prospects automatically. Integration with automotive CRM systems ensures every inquiry, test drive request, and service booking flows directly into your sales pipeline.
- Custom inquiry forms for sales and service
- Chat widgets for instant engagement
- Click-to-call and click-to-text buttons
- Integration with automotive CRMs (AutoAlert, VinSolutions)
- Lead scoring and automatic routing
- Email autoresponders and drip campaigns
Service Department Pages
Dedicated section for your service department with available services, pricing, special offers, service history, and online booking. Showcase manufacturer certifications, warranties, and loyalty programs.
- Service menu with pricing transparency
- Manufacturer service schedules by model
- Special offers and service coupons
- Genuine parts vs aftermarket information
- Technician certifications and expertise
- Customer testimonials and reviews
SEO & Lead Generation
Automotive-specific SEO optimization to rank for Melbourne car searches. Schema markup for vehicles, local SEO for dealership locations, and landing pages optimized for high-intent keywords that drive qualified traffic.
- Vehicle schema markup for rich search results
- Local SEO for "near me" searches in Melbourne
- Landing pages for specific makes and models
- Google Ads and Facebook Ads integration
- Retargeting pixels for abandoned visitors
- Google My Business optimization
Websites for Every Automotive Business
Car Dealerships
New and used car dealers with inventory management, finance calculators, and trade-in valuation tools.
Auto Mechanics
Service booking, repair estimates, maintenance packages, and customer review management.
Car Detailing
Before/after galleries, service packages, online booking, and membership programs.
Auto Parts Stores
E-commerce with parts catalogs, VIN lookup, fitment guides, and wholesale ordering.
Smash Repair
Insurance claims, quote requests, repair process timelines, and customer testimonials.
Tyre & Wheel Shops
Tyre search by vehicle, wheel fitment guides, pricing, and appointment booking.
Automotive Platform Integrations
Dealer Management
- • DealerSocket
- • VinSolutions
- • Dealer.com
- • AutoManager
- • Dealer Spike
Inventory Feeds
- • RedBook API
- • Glass's Guide
- • Carsales feeds
- • AutoTrader
- • Drive.com.au
Automotive CRM
- • AutoAlert
- • Elead CRM
- • Reynolds & Reynolds
- • CDK Global
- • DealerSocket CRM
Service Booking
- • Xtime
- • Service Schedule
- • AutoVitals
- • Tekmetric
- • Shop-Ware
Finance Lenders
- • Credit One
- • Westpac
- • ANZ Car Loans
- • Latitude Finance
- • Pepper Money
Parts Catalogs
- • PartsTrader
- • AutoZone
- • Repco Trade
- • Burson Auto Parts
- • Supercheap Trade
Automotive Website Pricing
Transparent pricing for Melbourne automotive businesses.
Service Shop
- ✓ 6-page website
- ✓ Service booking system
- ✓ Mobile responsive
- ✓ Contact forms
- ✓ Google Maps
- ✓ Basic SEO
- ✓ 2-3 week delivery
Dealership Pro
- ✓ 12-page website
- ✓ Vehicle inventory (up to 50)
- ✓ Finance calculators
- ✓ Service booking
- ✓ CRM integration
- ✓ Advanced SEO
- ✓ 4-6 week delivery
Dealership Premium
- ✓ Unlimited pages
- ✓ Unlimited inventory
- ✓ DMS integration
- ✓ Trade-in tools
- ✓ Lead management
- ✓ Multi-location
- ✓ 6-8 week delivery
Automotive Website FAQs
Can you integrate with our dealer management system?
Yes! We integrate with major DMS platforms including DealerSocket, VinSolutions, CDK Global, and Reynolds & Reynolds. Vehicle inventory syncs automatically, eliminating manual updates. We also connect to RedBook and Glass's Guide for valuation data.
How does the vehicle search and filtering work?
Customers can filter your inventory by make, model, year, price range, mileage, body type, transmission, and custom features. Advanced search includes keywords, and results update instantly. Vehicle detail pages include photo galleries, specifications, features, pricing, and inquiry forms.
Do you provide photography for vehicle listings?
We don't provide photography services, but we can recommend Melbourne automotive photographers. Most dealerships shoot their own inventory using smartphones or DSLR cameras. We provide image guidelines to ensure consistent, professional-looking listings. Our system handles image optimization automatically.
Can customers apply for finance through the website?
Yes! We integrate finance calculators and pre-approval applications. Customers estimate payments, submit finance applications, and you receive qualified leads. We connect with Australian lenders including Credit One, Latitude Finance, and major banks. Integration captures all application data in your CRM.
How do you optimize for local Melbourne searches?
We implement local SEO strategies including Google My Business optimization, location-specific landing pages, schema markup for automotive businesses, and suburb-targeted content. This helps you rank for "car dealership near me", "mechanic in [suburb]", and specific vehicle searches in Melbourne.
What ongoing support do you provide?
Monthly maintenance packages include software updates, security monitoring, backups, and technical support. We also offer managed inventory services where we handle vehicle uploads and updates. Digital marketing add-ons include Google Ads, Facebook advertising, and SEO to drive traffic to your Melbourne dealership.
Ready to Drive More Sales?
Get a professional automotive website that generates leads and increases revenue for your Melbourne business.
GET IN TOUCH
Ready to transform your digital presence? Get in touch with us today and let's discuss how we can help bring your vision to life.
Contact Information
Phone
0492 989 187Location
Business Hours
Monday - Friday: 9AM - 5PM
Weekend: By Appointment