Beauty Salon Website Design Melbourne
Attract more clients and fill your appointment book with a stunning beauty salon website. Online booking, portfolio galleries, gift vouchers, and mobile-first design that showcases your work beautifully.
Beauty Salon Website Challenges We Solve
Losing Bookings to Phone Tag
Missing calls while you're with clients means losing bookings to salons with online booking. Let clients book appointments 24/7 through your website, even when you're busy or the salon is closed, capturing bookings you'd otherwise miss.
Clients Can't See Your Work Before Booking
Instagram is great, but potential clients want to see comprehensive portfolios of your hair, nails, makeup, or skin treatments before committing. A professional gallery showcasing your best work builds confidence and increases conversions.
No Clear Service Menu or Pricing
Clients want to know exactly what services you offer and how much they cost before calling. Without transparent pricing online, you waste time answering the same questions and lose clients who choose salons with clear information.
Not Showing Up in Local Searches
When people search "hair salon near me" or "best beautician Melbourne," do you appear? Without proper SEO and a professional website, you're invisible to clients actively looking for beauty services in your area right now.
High Last-Minute Cancellations
No-shows and late cancellations cost you time and money. Automated appointment reminders via SMS and email reduce cancellations by up to 60%, keeping your schedule full and maximizing revenue.
Missing Revenue from Gift Vouchers
Gift vouchers are profitable, but only if you make them easy to buy. Online gift voucher sales through your website capture impulse purchases and generate revenue 24/7, especially during holidays and special occasions.
Essential Features for Beauty Salon Websites
Online Appointment Booking System
Let clients book treatments, choose their preferred therapist, and select time slots 24/7. Real-time availability prevents double-bookings, while automated reminders reduce no-shows and keep your schedule optimized.
- Real-time availability calendar for all therapists
- Service selection with treatment durations and pricing
- Therapist selection and preference saving
- Automated SMS and email appointment reminders
- Online rescheduling and cancellation management
- New client intake forms and consultation questions
Portfolio & Before/After Gallery
Showcase your best work with stunning photo galleries organized by service type. Before and after transformations, treatment results, and style portfolios build trust and inspire clients to book with confidence.
- Professional image galleries by service category
- Before and after photo comparisons
- Filter by treatment type (hair, nails, skin, makeup)
- Instagram feed integration for social proof
- Easy upload from phone or camera
- Client consent management for photos
Service Menu & Pricing
Clear, detailed service menus with descriptions, durations, and transparent pricing. Help clients understand exactly what each treatment involves and choose the right services for their needs and budget.
- Comprehensive service listings by category
- Treatment descriptions and what's included
- Clear pricing and package deals
- Service duration and preparation instructions
- Add-on services and upgrade options
- Special offers and promotional packages
Online Gift Voucher Sales
Sell gift vouchers directly through your website with instant digital delivery. Generate additional revenue streams, especially during holidays, birthdays, and Mother's Day, while customers shop from home.
- Digital and physical gift voucher options
- Custom denomination or service-specific vouchers
- Instant email delivery with personalized messages
- Secure payment processing (Stripe, PayPal, Square)
- Voucher redemption and tracking system
- Expiry date management and automated reminders
Team Profiles & Expertise
Introduce your beauty therapists, stylists, and specialists with professional profiles. Showcase their qualifications, specialties, and experience so clients can choose the perfect therapist for their needs.
- Professional headshots and biographies
- Qualifications, certifications, and training
- Specializations and treatment expertise
- Years of experience and career highlights
- Individual portfolios of their work
- Client reviews for each team member
Client Reviews & Testimonials
Display 5-star Google reviews and client testimonials prominently on your website. Social proof from happy clients is the most powerful marketing tool for converting website visitors into bookings.
- Automated Google review imports and updates
- Featured client testimonials with photos
- Star rating displays on all pages
- Video testimonials from satisfied clients
- Review request automation after appointments
- Facebook and Instagram review integration
What Every Beauty Salon Website Should Include
Book Now Button
Prominent appointment booking call-to-action on every page, especially the homepage.
Service Menu with Prices
Complete list of all beauty treatments with clear descriptions and pricing.
Opening Hours & Location
Trading hours, salon address, parking info, and interactive Google Maps.
Portfolio Gallery
Beautiful showcase of your best work organized by treatment type.
About Your Salon
Your story, values, salon atmosphere, and what makes you unique.
Special Offers & Packages
Promotional deals, package discounts, and first-time client specials.
Contact Information
Click-to-call phone number, email, and social media links.
Product Shop
Online sales of beauty products, aftercare items, and professional brands.
Beauty Tips Blog
Skincare tips, hair care advice, and treatment education to engage clients.
Beauty Salon Software Integrations
Booking Systems
- • Fresha (Shedul)
- • Timely
- • Shortcuts Software
- • Phorest
- • Vagaro
Salon Management
- • Kitomba
- • Mangomint
- • Rosy Salon Software
- • Shortcuts
- • Zenoti
Payment Processing
- • Stripe
- • Square
- • PayPal
- • Afterpay
- • Zip Pay
Email Marketing
- • Mailchimp
- • Klaviyo
- • ActiveCampaign
- • Campaign Monitor
- • Constant Contact
Social Media
- • Instagram integration
- • Facebook booking
- • TikTok feed
- • Pinterest boards
- • Social auto-posting
Review Platforms
- • Google Reviews
- • Facebook Reviews
- • TrueLocal
- • ProductReview
- • Yelp
Beauty Salon Website Pricing
Beautiful, booking-focused websites designed for Melbourne beauty businesses.
Beauty Starter
- ✓ 5-page website
- ✓ Service menu & pricing
- ✓ Photo gallery
- ✓ Contact forms
- ✓ Mobile responsive
- ✓ Google Maps
- ✓ 2-week delivery
Beauty Professional
- ✓ 10-page website
- ✓ Online booking system
- ✓ Portfolio galleries
- ✓ Team profiles
- ✓ Review integration
- ✓ Gift voucher sales
- ✓ 3-4 week delivery
Salon Premium
- ✓ Unlimited pages
- ✓ Advanced booking system
- ✓ E-commerce product shop
- ✓ Membership programs
- ✓ Email automation
- ✓ Multi-location support
- ✓ 5-6 week delivery
Beauty Salon Website FAQs
Will the website integrate with my existing booking system like Fresha or Timely?
Yes! We integrate with all major salon booking systems including Fresha (Shedul), Timely, Shortcuts, Phorest, Kitomba, and Vagaro. If you already use salon management software, we'll embed your booking calendar seamlessly into your website. If you don't have a system yet, we can recommend the best option for your salon size and budget.
Can I upload new photos of my work myself?
Absolutely! Your website includes an easy photo gallery management system. You can upload before/after photos, treatment results, and portfolio images directly from your phone or computer. No technical skills needed - just drag and drop your photos, add captions, and they'll appear beautifully on your website. Perfect for showcasing your latest work and keeping content fresh.
How do online gift vouchers work and do you charge commission?
We set up a commission-free gift voucher system on your website. Customers purchase vouchers online with instant digital delivery via email. You keep 100% of the revenue (minus standard payment processing fees of ~2.5%). Vouchers can be for specific services or dollar amounts, and you control expiry dates and redemption rules through an easy dashboard.
Will my salon appear when people search "beauty salon near me"?
Yes! We optimize all beauty salon websites for local search with Google My Business integration, local SEO keywords for your Melbourne suburbs, mobile-responsive design, and fast loading speeds. We also implement schema markup that helps your salon appear in map results and rich snippets. Most salons see improved visibility within 2-3 months of launch.
Can we sell beauty products through the website?
Definitely! We can add a full e-commerce shop to sell professional hair care, skincare, makeup, and beauty products. This includes product catalogs with photos and descriptions, secure checkout with Stripe or PayPal, inventory management, shipping options, and customer accounts. It's a great way to generate additional revenue and make products available to clients 24/7.
Do you provide professional photography of our salon?
We can arrange professional salon photography through our network of Melbourne-based photographers (additional cost). This includes interior shots, team photos, and treatment photography. However, many salons already have great images from their work - before/afters, treatment results, and styling shots taken on modern smartphones work perfectly. We can advise on the best approach for your budget.
Ready to Book More Clients?
Get a stunning beauty salon website that showcases your work and fills your appointment book. Designed specifically for Melbourne beauty businesses.
GET IN TOUCH
Ready to transform your digital presence? Get in touch with us today and let's discuss how we can help bring your vision to life.
Contact Information
Phone
0492 989 187Location
Business Hours
Monday - Friday: 9AM - 5PM
Weekend: By Appointment