Real Estate Website Design Melbourne
Stand out from other agents with a premium real estate website. Showcase properties beautifully, capture seller leads, and sync with your CRM to win more listings in Melbourne's competitive market.
Real Estate Agent Website Challenges
Relying Only on realestate.com.au & Domain
While portal listings are essential, they don't build your personal brand. When sellers research agents, they expect a professional website that showcases your expertise, not just your agency's generic template.
Generic Agency Websites Don't Sell YOU
Agency-provided websites look identical to every other agent in your office. Top performers need personal branding that highlights their achievements, testimonials, and local market expertise to win listings.
Missing Out on Buyer & Seller Leads
Without lead capture forms, property alerts, and home valuation tools, potential buyers and sellers slip away. Every website visitor is an opportunity - either for a new listing or a qualified buyer.
No Local Market Authority
Sellers want an agent who knows their suburb inside-out. Without suburb guides, recent sales data, and local market insights on your website, you can't demonstrate your expertise over competing agents.
Poor Mobile Experience
Property buyers browse on their phones during inspections and commutes. If your listings don't display beautifully on mobile with easy-to-navigate filters, you're losing buyer inquiries.
Disconnected Marketing Tools
Manual data entry between your website, CRM, email marketing, and social media wastes hours. Integrated systems automate lead flow and let you focus on selling, not administration.
Essential Features for Real Estate Websites
Property Search & IDX/MLS Integration
Automatically sync your current listings from REA, Domain, or your agency's property management system. Advanced search filters let buyers find their dream home while capturing their contact details for follow-up.
- Auto-sync with realestate.com.au, Domain, or Box+Dice
- Advanced search by suburb, price, bedrooms, features
- Interactive map search with clustering
- Saved searches and property alerts for buyers
- Lead capture on every property inquiry
Free Home Appraisal Tool
The most powerful seller lead generator. Instant property valuation tool captures seller details and provides an estimated value, automatically creating a hot lead in your CRM for immediate follow-up.
- Automated property valuation estimates
- Detailed seller information capture
- Instant appraisal report delivery
- Automatic CRM lead creation
- Follow-up email sequence automation
Agent Profile & Personal Branding
Showcase your expertise, awards, testimonials, and sales history. Professional biography, team photos, and client success stories build trust and position you as the market expert sellers want to list with.
- Professional agent biography and credentials
- Sales achievements and awards showcase
- Video introduction and property tours
- Client testimonials with star ratings
- Recent sales and auction results
Suburb & Location Pages
Dedicated pages for each suburb you service with market insights, schools, amenities, and recent sales. Positions you as the local expert and captures organic search traffic from buyers researching areas.
- Suburb profiles with demographics and lifestyle info
- Local schools, shops, and transport details
- Median price trends and market statistics
- Recent sales in the area
- SEO-optimized for "suburb name + real estate agent" searches
Buyer & Seller Resources
Educational content that positions you as a trusted advisor. First-home buyer guides, selling tips, market reports, and downloadable resources keep visitors engaged and build credibility.
- Buying and selling process guides
- First-home buyer information and grants
- Monthly market reports and insights
- Downloadable suburb guides and checklists
- Blog articles about local property market
CRM & Marketing Automation
Seamless integration with popular real estate CRMs. Every lead from your website flows automatically into your database with source tracking, automated follow-ups, and email nurture campaigns.
- Integration with Rex, Box+Dice, ActivePipe, Agentbox
- Automatic lead routing and assignment
- Email marketing automation and drip campaigns
- Property matching for buyer leads
- Lead source tracking and ROI analytics
What Every Real Estate Website Should Include
Current Property Listings
Automatically updated listings with high-quality photos, floorplans, and virtual tours.
Recently Sold Properties
Showcase your sales success with recent transactions and achieved prices.
Free Appraisal Form
Prominent call-to-action for sellers to get their property valued by you.
Agent Contact Details
Click-to-call phone number, email, and office location on every page.
Market Insights Blog
Regular articles about local property trends, auction results, and market analysis.
Testimonials & Reviews
Client success stories and 5-star reviews from satisfied buyers and sellers.
Property Alerts Signup
Let buyers subscribe to automated alerts when new properties match their criteria.
Open Home Schedule
Calendar of upcoming inspections with registration and reminder functionality.
Professional Photography
High-quality agent headshots and office photos that build trust and credibility.
Real Estate Platform Integrations
CRM Systems
- • Rex Software
- • Box+Dice
- • ActivePipe
- • Agentbox
- • PropertyMe
Property Portals
- • realestate.com.au
- • Domain.com.au
- • OnTheHouse
- • homely.com.au
- • realestateview.com.au
Data Feeds
- • REAXML
- • Property.json
- • CoreLogic API
- • RPData
- • PriceFinder
Email Marketing
- • Mailchimp
- • ActiveCampaign
- • Campaign Monitor
- • Moosend
- • Constant Contact
Virtual Tours
- • Matterport
- • BoxBrownie
- • iGUIDE
- • 360 Virtual Tours
- • YouTube integration
Social Media
- • Facebook property ads
- • Instagram property posts
- • LinkedIn integration
- • YouTube listings
- • Auto-posting tools
Real Estate Website Pricing
Professional websites designed for high-performing Melbourne real estate agents.
Agent Starter
- ✓ 8-page website
- ✓ Property showcase
- ✓ Lead capture forms
- ✓ Agent profile page
- ✓ Mobile responsive
- ✓ Contact integration
- ✓ 3-week delivery
Agent Professional
- ✓ 15-page website
- ✓ IDX/MLS integration
- ✓ Property search filters
- ✓ Home appraisal tool
- ✓ Suburb pages (5 suburbs)
- ✓ CRM integration
- ✓ 4-week delivery
Team/Agency
- ✓ Unlimited pages
- ✓ Multi-agent profiles
- ✓ Advanced property search
- ✓ Full CRM automation
- ✓ Unlimited suburb pages
- ✓ Email marketing setup
- ✓ 6-8 week delivery
Real Estate Website FAQs
Will my property listings automatically update on the website?
Yes! We integrate with your agency's property management system or CRM (Rex, Box+Dice, etc.) so your listings automatically sync. When you list a property or mark one as sold, it updates on your website in real-time. You can also manually add exclusive listings not on the portals.
How does the home appraisal tool generate seller leads?
Property owners enter their address and contact details to receive an instant market valuation. This captures their information as a lead in your CRM, and you receive an alert to follow up. It's one of the most effective ways to generate seller leads because homeowners are actively considering selling when they request an appraisal.
Can I have a personal website separate from my agency's site?
Absolutely! Many top-performing agents have personal websites alongside their agency's main site. Your personal website builds your brand, captures leads directly to you, and showcases your individual track record. We ensure it complies with your agency's branding guidelines while highlighting your unique value proposition.
What's included in suburb pages and why do I need them?
Suburb pages showcase your local expertise for each area you service. They include market statistics, local schools, amenities, lifestyle information, and recent sales. When buyers search "real estate agent [suburb name]" in Google, these pages help you rank and demonstrate you're the local specialist, increasing both buyer and seller inquiries.
Do you integrate with Rex, Box+Dice, or other real estate CRMs?
Yes! We integrate with all major Australian real estate CRMs including Rex Software, Box+Dice, ActivePipe, Agentbox, PropertyMe, and VaultRE. Leads from your website flow automatically into your CRM with proper tagging and source tracking, eliminating manual data entry and ensuring no leads slip through the cracks.
How long does it take to build a real estate website?
Standard agent websites take 3-4 weeks from content approval to launch. More complex sites with extensive integrations, multiple agent profiles, or custom features may take 6-8 weeks. We provide a detailed project timeline during consultation and keep you updated throughout the build process.
Ready to Win More Listings?
Build your personal brand and generate quality leads with a professional real estate website. Designed specifically for Melbourne agents.
GET IN TOUCH
Ready to transform your digital presence? Get in touch with us today and let's discuss how we can help bring your vision to life.
Contact Information
Phone
0492 989 187Location
Business Hours
Monday - Friday: 9AM - 5PM
Weekend: By Appointment